Last updated: January 24, 2024

Lemonade Communications Consulting ("Company," "we," or "us") values your privacy and is dedicated to protecting it as outlined in this policy.

Our commitment to privacy aligns with the principles outlined in the Personal Information Protection and Electronic Documents Act (Canada) ("PIPEDA").

This Privacy Policy governs your usage of https://lemonadeco.ca, encompassing all content, features, and services available on or through lemonadeco.ca (the "Website"), whether you are a guest or a registered user. The policy pertains to Personal Information collected on the Website and through email, text, forms, or other electronic interactions between you and the Website.

Please read the Privacy Policy carefully before you start to use the Website. By using the Website, you accept and agree to be bound and abide by the Privacy Policy. If you do not want to agree to the Privacy Policy, do not access or use the Website.

Personal Information

According to PIPEDA, Personal Information refers to any details concerning an identifiable individual, excluding an employee's name, title, business address, or telephone number within an organization.

Why do we collect Personal Information?

We gather Personal Information with the purpose of delivering marketing and communication services to you. Furthermore, we share publications and present educational opportunities on small business and nonprofit online marketing, considering these as services offered to you and our community.

The Company collects your information to document and assist your involvement in the chosen activities. When you register to access a PDF or resources, or subscribe to our newsletter, we collect your information. This information is used to track your preferences and to keep you updated on the products and services you have chosen to receive, along with any associated products and/or services.

How do we collect personal information?

We collect personal information only by lawful and fair means. We only gather personal information that is reasonably necessary for the legitimate purposes identified and for which consent has been obtained.

Information You Provide To Us

The Website offers various avenues for users to share information. This includes data submitted through forms, communication via contact forms, survey responses, search queries, comments, feedback, and details provided during product or service orders. The information aids in delivering requested products/services, enhancing overall performance, and offering promotions.

Information We Collect Through Automatic Tracking Technology

While navigating our Website, automatic data collection technologies, such as Google Analytics, capture details about equipment, browsing actions, and patterns. This includes location, traffic patterns, and computer-Website communications. Collected data, utilized for statistical purposes, excludes personal information. We use this data to improve our Website and our service offerings. To the extent that you voluntarily provide personal information to us, our systems will associate the automatically collected information with your personal information.

Use of Cookies And Pixels

Our Website employs cookies and server logs, common technologies revealing visit details. These may include date/time, pages viewed, time spent, and IP addresses. The Company may also use technological equivalents like social media pixels, abiding by respective social media policies.

Third Party Use Of Cookies

Certain Website content or applications, provided by third parties, may use cookies or other tracking tools. These gather information about user activities for targeted advertising or content. Collected data may be associated with personal information or span online activities across different sites and services.

Email Information

Correspondence through email involves retaining message content, email addresses, and responses. We maintain confidentiality and adhere to Canadian Anti-Spam Legislation (CASL). Emails will include sender information and provide clear instructions for opting out.

Email Policies

We ensure the confidentiality of email addresses and refrain from selling or leasing subscription lists. All emails comply with CASL, stating sender details and providing opt-out instructions. Users can unsubscribe via the provided link in emails, ceasing further communication.

How do we use your information?

We use personal information for purposes of displaying our Website and its contents to you, providing you with information, providing you with offers for products and services, providing you with information about your subscriptions and products, fulfill contractual obligations between you and the Company, manage our business activities, offer customer service, and provide other items and services to our customers and potential customers.

Disclosure of Information

As a general policy, we refrain from selling, renting, leasing, or otherwise transferring any information gathered either automatically or through your voluntary actions.

Your personal information may be disclosed to our subsidiaries, affiliates, and service providers with the aim of delivering our services to you.

In circumstances necessitating the enforcement of our terms of service or any other agreement between you and the Company, your personal information may be disclosed to a third party, such as a lawyer or collection agency.

In the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets and/or business, your information may be provided to any successor or assignee.

We may also disclose information when legally compelled to do so, in good faith belief that the law requires it, or for the protection of our legal rights, or when compelled by a court or other governmental entity to comply.

Security Measures

We use strong security measures to keep your personal information safe from loss, theft, or unauthorized access. The level of protection depends on how sensitive, how much, and what kind of information we have. We take steps like securing our physical spaces, controlling who can access files, using technology like security software and firewalls to block unauthorized computer access, and enforcing password and security policies. In communicating with us. it's important to note that email is not considered a fully secure medium.

Updating Information and Correcting Errors

Since we use your personal information to provide goods or services to you, it is important that the information be accurate and up-to-date. If any of your information changes, or is inaccurate or incomplete, please notify us so we can make any necessary changes.

Access to Personal Information

We will respond promptly to any request for access to your personal information and will advise you of the cost, if any, prior to the retrieval of such records or information. We will not respond to requests for access to personal information that are frivolous, vexatious or repetitious. In certain circumstances, we may be unable to provide access to some or all of the personal information that we hold about you.

Visitor GDPR Rights

If you are visiting this Website from within the European Union (“EU”), you are entitled to certain information and have certain rights under the General Data Protection Regulation of the EU which include the following:

We will retain the any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) We decide that the value in retaining the data is outweighed by the costs of retaining it.
You have the right to request access to your data that we store and the rights to either rectify or erase your personal data.
You have the right to seek restrictions on the processing of your data.
You have the right to object to the processing of your data and the right to the portability of your data.
To the extent that you provided consent to the processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.

You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.

We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.

For more information about your rights as a website visitor from the EU and the GDPR, please see the European Commission website here – https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules_en.

We may change our Privacy Policy from time to time without notice. Please check our Website for the most up-to-date version of the policy.

Questions, concerns or requests for access

If you have any questions or concerns regarding our Privacy Policy, please contact us as follows:

Emily Sollows, emily@lemonadeco.ca

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