Digital Marketing

- Communications Strategy
- Email marketing
- graphic design
- Filming & editing
- Meta ads management
- Social Media Management
Bluenose II needed communications services to expand their reach, build awareness, promote their experiences, and showcase Nova Scotia through the lens of this historic replica. Through employing a full suite of communications services, we have amplified its impact as a symbol of the province's heritage, culture, and stunning natural landscapes by leveraging its rich history and iconic status.
We also led the Bluenose 100 project in 2021, which involved grant writing and management, fundraising, community partnerships, and creating and implementing a national-scale communications strategy.
- Consistent growth in followers and engagement across social media platforms
- Increased harbour cruise sales
- Viral reels with 195K + views

Digital Marketing Strategy & Implementation:
- Copywriting
- Graphic design
- Video editing
- Newsletter writing
- Scheduling posts on Instagram, Facebook, & LinkedIn
- Community management
The Turret Arts Space Society was launching a capital fundraising campaign to support renovations at their community arts space at 1588 Barrington Street, Halifax. They needed a digital marketing strategy to amplify their key messages and share their calls to action for the campaign.
- Increased reach by 2,000% on Facebook & 193% on Instagram
- Increased engagement by 15,000% on Facebook & 887% on Instagram
- Increased followers across social media platforms & newsletter list, allowing Turret to reach new audiences and increase the number of people responding to their calls to action

Social Media Campaign for Bike Month 2024:
- Filming & editing
- Transcribing interviews for blogs
Cycling Nova Scotia wanted to promote Bike Month and their organization through a social media campaign.
- The reels we produced had their highest engagement of any other reel they’ve created.
- We heard stories of folks who decided to try cycling as a mode of transportation after seeing other community members doing it in the reels we made - a win for the environment and their wellbeing!

Social media management:
- Create & schedule content
- Community management
SeaBlue Canada wanted to expand their reach online by using their social media platforms more strategically.
- In the first 6 months, we increased reach by 4600% across all platforms
- Our partnership has allowed their small staff team focus on other important work.

Brand Identity

Mini Brand Identity:
- Color palette
- Fonts
- Brand kit set-up in Canva
- Social media templates
- 1-page PDF style guide
Crows’ Commons is a newer organization and most people find them through online channels. They wanted to have a cohesive look for their online materials to help people recognize their organization.
Crows’ Commons received a clear style guide that they could implement in their graphic design materials. They also received their brand kit in their Canva account so they could easily apply their colors and fonts to their designs in the Canva platform.

Mini Brand Identity:
- Primary logo
- Secondary Logo
- Color palette
- Fonts
- 1-page PDF style guide
The South Shore Coworking Collective needed a visual identity to apply to promotional materials and online profiles.
As a new organization, they did not yet have a visual direction for their brand.
We developed a brand identity that represented the group’s purpose and style.
They now have a streamlined look for their graphic materials.

1-Page Website:
- Semi-custom Squarespace website
- Single page scrolling website with 5 sections
- Domain transfer
- SEO basics
- Website editing access handed over at project completion
Blue Window Communications is a consulting group based in Nova Scotia. They were shifting their services and target audience, and wanted a new website to represent their current and future stage of business.
We designed an updated website with clear messaging and a clean aesthetic. The new website allows Blue Window Communications to share their work and who they are with new clients.

Visit their website.

Standard 5-Page Website:
- Semi-custom Squarespace website
- 5 pages including blog, events calendar, and contact form
- Creative direction for brand photography
- Domain registration
- SEO basics
- Website editing access handed over at project completion
Meghan wanted a website where clients and community members could find out about upcoming programs, classes, and events, and learn about her wellness and creative offerings through her blog.
The website showcases Meghan’s values and services, while calling in her target audience to her offerings.