LEMONADE CO. PORTFOLIO
We work with leaders who make a social impact.
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Lemonade Co. Portfolio
marketing strategy
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projects
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marketing strategy 🍋 projects 🍋
Bluenose II
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Communications Strategy
Graphic design
Meta ads management
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Bluenose II needed communications services to expand their reach, build awareness, promote their experiences, and showcase Nova Scotia through the lens of this historic replica.
Through employing a full suite of communications services, we have amplified its impact as a symbol of the province's heritage, culture, and stunning natural landscapes by leveraging its rich history and iconic status.
We also led the Bluenose 100 project in 2021, which involved creating and implementing a national-scale communications strategy.
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Consistent growth in followers and engagement across social media platforms
Increased harbour cruise sales
Viral reels with 195K + views
Turret Arts Space
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Digital Marketing Strategy & Implementation:
Copywriting
Graphic design
Video editing
Newsletter writing
Scheduling posts on Instagram, Facebook, & LinkedIn
Community management
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The Turret Arts Space Society was launching a capital fundraising campaign to support renovations at their community arts space at 1588 Barrington Street, Halifax. They needed a digital marketing strategy to amplify their key messages and share their calls to action for the campaign.
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Increased reach by 2,000% on Facebook & 193% on Instagram
Increased engagement by 15,000% on Facebook & 887% on Instagram
Increased followers across social media platforms & newsletter list, allowing Turret to reach new audiences and increase the number of people responding to their calls to action
Cycling Nova Scotia
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Social Media Campaign for Bike Month 2024:
Filming & editing
Transcribing interviews for blogs
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Cycling Nova Scotia wanted to promote Bike Month and their organization through a social media campaign.
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The reels we produced had their highest engagement of any other reel they’ve created.
We heard stories of folks who decided to try cycling as a mode of transportation after seeing other community members doing it in the reels we made - a win for the environment and their wellbeing!
SeaBlue Canada
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Social Media Strategy
Social media management:
Create & schedule content
Community management
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SeaBlue Canada wanted to expand their reach online by using their social media platforms more strategically.
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In the first 6 months, we increased reach by 4600% across all platforms
Our partnership has allowed their small staff team focus on other important work.
brand identity
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projects
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brand identity 🍋 projects 🍋
Crows’ Commons
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Mini Brand Identity:
Color palette
Fonts
Brand kit set-up in Canva
Social media templates
1-page PDF style guide
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Crows’ Commons is a newer organization and most people find them through online channels. They wanted to have a cohesive look for their online materials to help people recognize their organization.
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Crows’ Commons received a clear style guide that they could implement in their graphic design materials. They also received their brand kit in their Canva account so they could easily apply their colors and fonts to their designs in the Canva platform.
Coworking Collective
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Mini Brand Identity:
Primary logo
Secondary Logo
Color palette
Fonts
1-page PDF style guide
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The South Shore Coworking Collective needed a visual identity to apply to promotional materials and online profiles.
As a new organization, they did not yet have a visual direction for their brand.
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We developed a brand identity that represented the group’s purpose and style.
They now have a streamlined look for their graphic materials.
Vanessa Burns Consulting
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Brand Identity: The Full Package
Brand strategy session and questionnaire
Brand strategy & creative direction presentation
Primary logo
Secondary logo
Brand mark logo
Brand fonts
Brand color palette
1-page brand style guide PDF
Comprehensive brand guide
Website refresh to apply Vanessa’s new branding and brand photography to her website
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Vanessa was preparing to enter a new phase of business, update her services, and expand her reach into new markets.
Before doing national and international outreach to prospective clients, Vanessa needed an aligned brand identity that elevates her position in the market.
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Vanessa received a full brand identity that truly aligns with who she is personally and professionally. Her new branding has elevated her positioning in her industry.
The proof is in the comments from family and colleagues when she launched her new branding on social media.
“awwww this is PERFECT for my mom. Love it.”
“Love the logo. So smart. It is both a mountain for her climbing and a chart for finances. 🙌 👏”
Zoé Vallé Memorial Library
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Brand & Website Essentials Package:
Brand strategy session and questionnaire
Creative direction presentation
Primary logo
Brand fonts
Brand color palette
1-page brand style guide PDF
1-page Squarespace website
Website menu map and site outline
Accessibility best practices built-in
Desktop & mobile friendly site design
Domain registration (or transfer)
SEO basics (appear in Google searches)
Website editing tutorial and editing access handed over at project completion
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We worked with Zoé Vallé Memorial Library as they were getting ready to re-launch their services after renovations. They had a new vision for the future of their organization to be THE third space in Chester, Nova Scotia. They needed a brand identity that connected their history with their future.
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We developed a brand identity that honors the history of the library and prepares them for their next phase.
The new branding establishes an elegance fit for the property’s former owner, Zoé Vallé, while incorporating some less formal elements.
The brand guide provides a cohesive look for the library as they enter their next chapter.
website design
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projects
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website design 🍋 projects 🍋
Zoé Vallé Memorial Library
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Brand & Website Essentials Package:
Brand strategy session and questionnaire
Creative direction presentation
Primary logo
Brand fonts
Brand color palette
1-page brand style guide PDF
1-page Squarespace website
Website menu map and site outline
Accessibility best practices built-in
Desktop & mobile friendly site design
Domain registration (or transfer)
SEO basics (appear in Google searches)
Website editing tutorial and editing access handed over at project completion
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Zoé Vallé Memorial Library’s vision is to be THE third space in Chester, Nova Scotia. A place that you don’t need to pay to access, with public amenities and programs for everyone. They needed an online presence to represent their updated hours and programming, newly renovated historic property and the legacy of Zoé Vallé.
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A simple landing page website establishes an online presence that matches their vision to honor the history of the space, while welcoming the community in.
Their website allows visitors to learn about the rich feminist history of the library, find listings for upcoming programming, and get information about their location and operating hours.
Blue Window Communications
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1-Page Website:
Semi-custom Squarespace website
Single page scrolling website with 5 sections
Domain transfer
SEO basics
Website editing access handed over at project completion
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Blue Window Communications is a consulting group based in Nova Scotia. They were shifting their services and target audience, and wanted a new website to represent their current and future stage of business.
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We designed an updated website with clear messaging and a clean aesthetic. The new website allows Blue Window Communications to highlight their current services and their updated portfolio.
Visit the Blue Window Communications website.
AIM Network
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Website: The Full Package
5-page Squarespace website
Website menu map and site outline
Accessibility best practices built-in
Desktop & mobile friendly site design
Domain registration (or transfer)
SEO basics (appear in Google searches)
Website editing tutorial and editing access handed over at project completion
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AIM Network had an outdated website that was challenging for them to maintain on the back-end and needed a serious design refresh. They wanted a new site built on a platform they could easily update themselves, and they wanted it to look great.
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We designed a fresh new site with clear calls to action to register for their conference, and sign up for their courses. Imagery of various urban and rural Atlantic Canadian locations are used throughout the site to signal to their target audience they are in the right place.
Their website allows visitors to learn about infrastructure management, find listings for upcoming programming, and book a call with AIM Network staff to get support.
Tangier Lobster
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Website: The Full Package
5-page Squarespace website
Website menu map and site outline
Accessibility best practices built-in
Desktop & mobile friendly site design
Domain registration (or transfer)
SEO basics (appear in Google searches)
Website editing tutorial and editing access handed over at project completion
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Tangier Lobster exports lobster from Nova Scotia to several destinations around the globe. They needed a website with updated assets to showcase their local facilities and context to international buyers.
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We designed a new website with impactful imagery that makes visitors feel like they’re right there beside the sea. The new website features a video about Tangier Lobster and their team, as well as a integrated webcam showing the view from their facility in real-time. Now buyers can get a feel for the place their lobster is coming from.
Visit the Tangier Lobster website.
Our Clients
Work with us to increase your impact.