Crows’ Commons wanted to complete a simple brand identity project that fit into the budget they had through a grant. We worked together to develop their brand personality, color palette, and typefaces. Having a brand style guide will help them create cohesive graphics and posters that reflect their vision.

Accessibility and inclusion are some of Crows’ Commons’ main goals. Including a mixture of lighter and darker colors in their color palette ensures there will be enough contrast for legibility and ease of reading. Bold and clear sans serif fonts also support readability. We worked together to ensure accessibility was incorporated throughout the project.